Currently I am working on the article that proposes and justifies a new methodological framework to measure museum “soft power” by employing geo-visualization as a new method empowered by the rapid development of digital humanities. This research not only demystifies the buzz term of “soft power” that is frequently applied in relation to contemporary museums and their international cultural engagements, but also develops an evaluation framework to assess museum capacities to exert global impacts. Specifically, the article draws on the academic scholarship outlining a plethora of approaches for “soft power” evaluation, including Resources, Outputs & Outcomes, Perceptions and Networks evaluation models. It argues for a new Integrative approach that can comprehensively combine different methods to construct a more advanced tool to measure museum “soft power.” The article explains why previously proposed evaluation approaches could be significantly improved through geo-visualization techniques. It justifies an increasing need for Deep Mapping as a more advanced mixed methods tool, by exploring the geographical dimension of museum “soft power” on different levels of existing “soft power” evaluation approaches.
Museum Diplomacy in the Digital Age explores online museums as sites of contemporary cultural diplomacy.
Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces.
Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage.
The web application ACMI Soft Power Map is a focused single-museum online tool to geo-visualise and assess the ACMI’s “attraction power” in Melbourne and abroad. It maps the ACMI’s collection appeal power, digital engagements and international connections in different countries around the world. This tool offers multilayered exploration of ACMI cultural resources and social outputs to reveal social-demographic, cultural and economic factors that affect its capacity to attract larger visitation and revenue.
Layer 1: Collection Appeal Power Index